Question

Ans
710-ch (11b): (12-b) (13-a): (14-A): (15 All
wareness
d) comprehension
MODULE - II: PLANNING ADVERTISING CAMPAIGNS
The first step in DAGMAR is
al unawareness
b)
el conviction
DAGMAR model was developed by
a) William Stanton
b) Peter Drucker
c) Russel Colley
d) Philip Kotler
means planning the advertising expenditure.
al DAGMAR
c) Bursting
6.
b) Media planning
d) Advertising budget
method provides a logical basis for deciding advertising bud
b) Task
a) Competitor's Parity
d) Arbitrary
c) Percentage of sales
method is a subjective method of setting advertising budget
a) Arbitrary
b) Task
d Competitor's Parity
d) Market share
method is a fixed guideline method of setting advertising bu
a) Task
b) All you can afford
c) Arbitrary
d) Competitor's Parity
refers to the process of selecting media mix for advertising
a) Media Scheduling
b) DAGMAR
c) Media Planning
d) Media buying
refers to the number of times the target audience is expose
specified period
a) Frequency
b) Reach
c) Continuity
d) Gross rating points
refers to the process of choosing the media for advertising p
a) DAGMAR
b) Media Planning
Media Scheduling
d) Media Selection
10. Under media scheduling strategy, heavy advertising is u
limited advertising and again heavy advertising​

Answer 1

Answer:

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Answer 2

Explanation:

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