Question

Answer any TWO questions.
16. What is marketing? State its features.
17. Consumer behaviour - Briefly discuss
18. What is cost-plus pricing?
19. Examine the functions of distribution channel
20. What are the merits of e-business?
s
PART C- (5 10 = 50 marks)
Answer ALL questions.
21. (a) Micro marketing and Macro marketing
Examine.
Or
(b) Explain the importance of marketing.
22.
(a) List out the factors affecting consumer
behaviour.
Or
(b) Discuss in detail the various buying motives.
23. (a) Discuss the basic pricing policies,
Or
(b) Elucidate the various factors influencing
product mix​

Answer 1

Answer:

16. What is marketing? State its features.

17. Consumer behaviour - Briefly discuss

18. What is cost-plus pricing?

19. Examine the functions of distribution channel

20. What are the merits of e-business?

s

PART C- (5 10 = 50 marks)

Answer ALL questions.

21. (a) Micro marketing and Macro marketing

Examine.

Or

(b) Explain the importance of marketing.

22.

(a) List out the factors affecting consumer

behaviour.

Or

(b) Discuss in detail the various buying motives.

23. (a) Discuss the basic pricing policies,

Or

(b) Elucidate the various factors influencing

product mix