Answer any TWO questions
What is marketing State its features.
Consumer behaviour Briefly discuss.
What is cost-plus pricing?
19. Examine the functions of distribution channel
ody
What are the merits of e-business?
PART C610= 60 marks)
Answer ALL questions.
21. (2) Micro marketing and Macro marketing
Examine:
(b) Explain the importance of marketing.
(a) List out the factors affecting consumer
behaviour
Or
(b) Discuss in detail the various buying motives,
23. (a) Discuss the basic pricing policies.
Or
(b) Elucidate the various factors influencing
product mix
S.No. 3419
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