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The various dimensions of business environment which relate to the above mentioned case are stated below:
- Political Environment: It includes political conditions such as general stability and peace in the country and specific attitudes that elected government representatives hold towards business. Example: political stability builds up confidence among business people to invest in the long term projects
- Legal Environment: It includes various legislations passed by the government, administrative orders issued by the government authorities, court judgements and the decisions rendered by various commissions and agencies at every level of the government. For example, knowledge of Companies Act 2013; Consumer Protection Act 2019 is important for doing business.
- Technological Environment: It includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a busines. Example: airline companies have internet and www pages where consumers can look for flight times, destinations and fares and book the tickets online.
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