Accountancy, asked by harvinder52, 1 year ago

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Answered by iwonmatchhurrey4555
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Answered by TħeRøмαи
8

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A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."

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