Any business required competent and capable manpower suited to its unique internal and external environment
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While drafting a Marketing strategy, conducting a macro environment analysis within which the business is operating will help in determining the outcomes of a strategy. This analysis includes political, economic, social-cultural, technological, legal and environmental factors that affect business.
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Human resource management (HRM) is that part of management process which makes, enhances, manages and develops the human element of the enterprise measuring their resourcefulness in terms of talents, abilities, total skills, creative, knowledge, and potentialities for effectively contributing to the organizational objectives. Human resources are precious and a source of competitive advantage. Human resources may be tapped most effective by mutually standard policies which promote promise and foster an inclination in employees to act flexibly in the interests of the adaptive organization’s pursuit of excellence.
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