Question

Apart from newspapers, 24 hours news channels on tv are a major source of information for the common man .as compared to foreign news channels indian channels are full of advertisements. write a letter to the editor of a national newspaper urging the news channels to create a healthy balance between news and commercials

Answer 1

For the news channels, ads are their major source of revenue. Now-a-days, it has become easier for the advertisers to measure viewership of their ads. If the viewers keep zapping through ads during commercial breaks, the viewership will falland the advertisers will not be willing to pay any news channel. In order to avoid this situation, the news channels practice the idea of:

United we stand, divided we fall.

Thus, they synchronize their commercial breaks to ensure that the viewers sit through the ads and don’t switch channels. Consider it yourself, if all the channels are showing ads, won’t you be less tempted to switch?

Answer 2

Answer:

18, Civil Lines

Meerut

22 May 20XX

The Editor

The Indian Nation

New Delhi

Dear Sir

Subject: To create a healthy balance between news and commercials

Through the columns of your esteemed daily, I would like to raise the issue of news channels in India, airing more advertisements in comparison to foreign news channels. The 24 – hour TV news channels are a major source of information for the common man. However, of late the so – called “News” on TV has hit an all – time low. Driven primarily by ad sponsors and corporate lobbying, TV channels in India have been commercial – friendly. Look at the foreign news channels, news, prima facie, is more important than advertisements. The Indian TV news channels need to create a healthy balance between news and commercials. The main focus of TV news channels should be on education and entertainment. TV news channels should be entertainment – friendly rather than ad – friendly.

Yours faithfully

Elizabeth

Explanation: