Appeal writing swchta abhiyan english
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Answer
The Swachh Bharat Abhiyan was announced by Prime Minister Narendra Modi on Independence Day, and launched on Gandhi Jayanti, with a lot of fanfare and savvy viral marketing, taking a leaf out of the ice bucket challenge, when the prime minister nominated nine well-known citizens to join him in the mission
Explanation
As an Indian, I applaud this movement. The lack of sanitation in our country is shocking with nearly 60 per cent of the world's open defecation happening in India. According to the World Bank, poor sanitation costs India $53.8 billion a year. And the issue is not just limited to defecation. Anyone walking on our roads can see the general lack of cleanliness. The Lifebuoy Swasthya Chetna City cleanliness survey showed that even the national capital Delhi was ranked a poor ninth out of the 18 state capitals that were reviewed.