Application based exercise: Explain the success story of Lijjat Papad.
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Here's the story of how Lijjat Papad became a successful cooperative employing 43,000 women, and grew from Rs 80 to Rs 800 crore. Lijjat was the brain child of seven Gujarati women from Bombay (now Mumbai) who wanted to start a venture to create a sustainable livelihood using the only skill they had– cooking.
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Every morning a group of women goes to the Lijjat branch to knead dough, which is then collected by other women who roll it into papads. When these women come in to collect the dough, they also give in the previous day's production, which is tested for quality.
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