Question

application of data mining

Answer 1

arily used today by companies with a strong consumer focus — retail, financial, communication, and…

RajKumar
Rajkumar P
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Data Mining is primarily used today by companies with a strong consumer focus — retail, financial, communication, and marketing organizations, to “drill down” into their transactional data and determine pricing, customer preferences and product positioning, impact on sales, customer satisfaction and corporate profits. With data mining, a retailer can use point-of-sale records of customer purchases to develop products and promotions to appeal to specific customer segments.