Question

Apply the categorization model to a product category other than beverages. How do consumers make decisions whether or not to buy the product, and how do they arrive at their final brand decision? What are the implications for brand equity management for the brands in the category? How does it affect positioning, for example?

Answer 1

Answer:

Apply the categorization model to a product category other than beverages. ... Customers decide which products to buy based on how products within a certain category make them feel. Thus, a specific brand may be competing against any product, even products not otherwise similar, that gives consumers the same feeling.