Apurw Ltd. is a company dealing in distribution of medical equipments. The
company recently imported 20000 units of best quality Oxymetres to test the
Oxygen levels with the help of a chip based machine, with the motive of profit
maximization during Corona Pandemic. For deciding the marketing strategy, the
General Manager of the company called a meeting of the marketing heads of
different zones.
In the meeting, Mr. Amol, the South Zone Marketing Head, suggested that since
the machines were sophisticated they need to visit hospitals personally, to
explain its working to the hospital staff who would be using the machines.
"In the meeting, Mr. Amol, the South Zone Marketing Head, suggested that
since the machines were sophisticated they need to visit hospitals
personally, to explain its working to the hospital staff who would be using
the machines."
Identify the element of Promotion mix being highlighted in the above lines:-
(a) Personal Selling.
(b) Advertising
(c) Sales promotion.
(d) Public relation.
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Answer:
He stood __________ the end of the queue
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