Aquasure Ltd. Manufactures RO water purifiers. In order to increase sales of
their product, they encouraged their salesmen to make false claims to
customers about quality of their RO. This increased the sale of their water
purifiers. Identify the group whose interest is being ignored by Aquasure
Ltd.? Also state four responsibilities which the company should follow
towards this group
Answers
Answer:
(a) The communication tool used by the marketer to improve its image is 'Public Relation'. It refers to the activities undertaken by an organisation to promote and protect the image of an organisation or its product. It aims at strengthening the relations of the organisation with its customers, shareholders, employees, investors, etc.
(b) The following points highlight the role of public relations.
1. Building public relations helps an organisation to function smoothly and achieve Me desired objectives.
2. Public relations helps the organisation in building customer interest in its established products. This further helps Me organisation in building a customer base for this new products.
3. It helps an organisation in building a positive image for its products. Moreover, an organisation facing negative publicity can use public relations to improve its image and reputation.
4. Public relations supplements promotion through advertising.
MARK ME BRAINLIST