_____ are companies that have a small share of a slow-growing market
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small scale industry
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Dogs are companies that have a small share of a slow-growing market.
Explanation:
- Dogs are one of the four categories in the BCG matrix which separates business based on the market growth (high/low) and the size of the business’s share of that market.
- In Dogs category includes a small market share in a grown-up industry.
- It doesn’t require the substantial cash.
- It has a low market share and low growth rate.
- Small share of a slow-growing market is not profitable. Sometimes, it has a broader role within a company.
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