Are consumers interested in ecolabelled products?
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There are many different eco-labeling schemes in operation around the world, each covering a different range of environmental criteria. Some labels are very narrowly defined: for example, a label that reads "100% recycled" tells you only that a product has been made from recycledmaterials; it doesn't guarantee the factory where the product was made produced no air pollution, used no child labor, paid its workers fairly, or didn't transport its goods by environmentally damaging air freight.
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