are marketing and selling symptoms terms give five reasons in support of your answer
Answers
Answer:
Selling comprises all those personal and impersonal activities involved in finding, securing and developing a demand for a given product or service. In the words of William J. Stanton Selling is informing and persuading a market about a product or service. It is a function of promotion.
” In the words of Still, Cundiff and Govoni, “Selling in its broad sense, is not only the making of sales, that is, effecting ownership transfers; but also is identifying prospective consumers, stimulating demands and providing information and service to buyers.”
Theodore Levit writes, “Selling is as basic to our society as metabolism is to life.” It is a fact that sales function is similar to life blood in an economy.
Following are the objectives of selling:
Following are the objectives of selling:(a) To sell goods to consumers.
(b) To “service” existing accounts, that is maintain contracts with the existing consumer.
(b) To “service” existing accounts, that is maintain contracts with the existing consumer.(c) To search for new customers,
(b) To “service” existing accounts, that is maintain contracts with the existing consumer.(c) To search for new customers,(d) To secure consumers’ cooperation in stocking and promoting the product line.
(b) To “service” existing accounts, that is maintain contracts with the existing consumer.(c) To search for new customers,(d) To secure consumers’ cooperation in stocking and promoting the product line.(e) To keep customers informed about the changes in the existing product line and firm’s marketing strategy.