Are markets in which the firm's competitive advantage are shielded from imitation
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Steve Jobs. Innovation is defined as “the action or process of innovating”, or “a new method, product, idea”. There are plenty of followers out there, plenty of people jumping on the bandwagon of the newest fad, but true leaders start the fad.
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markets in which the firm's competitive advantages are shielded from imitation, commonly for long periods of time, and where imitation is costly. ... markets in which the firm's capabilities that contribute to competitive advantages aren't shielded from imitation and where imitation is often rapid and inexpensive.
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