Question

Are 'push' and 'pull' are same​

Answer 1

In pull strategy, communication of products or information is demanded by the buyer, while in push strategy, no such communication is demanded. Push strategy aims at making customer aware of the product or brand. As against this, pull strategy encourages the customer to seek the product or brand.

Answer 2

Answer:

Push and pull both are forces , but the difference is in their direction at which it is applied . If the force applied in the direction of motion of the particle then we call it as push . If that force applied in the direction OPPOSITE to the motion of particle then it is termed as pull.