Are you familiar the organiisation that take care of pet write a news report about organisation
Answers
Answer:
This resource offers tips for working effectively with the media; some specifics on writing news releases, public service announcements and letters to the editor; ideas for dealing with interviews and more.
Table of Contents
1.) Making it newsworthy
2.) Writing a news release
3.) Writing a public service announcement
4.) Writing a letter to the editor
5.) Writing an opinion/editorial piece
6.) Writing a guest column
7.) Interviews
8.) Resources
Making it newsworthy
The success of your humane organization depends in part on effective relations with the media. To promote adoptions, encourage spay/neuter, raise the public’s awareness of animal welfare issues, and raise funds, you need to spread the word about what you’re doing and why you’re doing it. This publication contains some tips for working effectively with the media; some specifics on writing news releases, PSAs, letters to the editor and newspaper columns; and some ideas for dealing with interviews.
First, let’s talk about how to make your story “newsworthy.” Sometimes reporters will not cover a story because they can’t find a strong news angle, called a hook. So, when you approach a media outlet with a story idea, think in terms of making it newsworthy. Some characteristics of newsworthy stories are:
Timeliness. The media is interested in what’s happening today or in the future, not what happened yesterday.
Proximity. The closer the event is to the media source, the more likely they will consider it news.
Prominence. If well-known local people are involved, such as the mayor or city council members, the media may respond more quickly.
Originality. If you are doing something for the first time, the media is more likely to respond; they get tired of the same old recycled event.
Importance. If many people will be affected or interested, the media will consider it a stronger story.
A compelling focus. A story with some drama is often considered newsworthy – for example, a cat or dog who was rescued at the last minute or who went from terrible living conditions to a loving home.