argumentation: People's character and material values.
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Argumentation theory, or argumentation, is the interdisciplinary study of how conclusions can be reached through logical reasoning; that is, claims based, soundly or not, on premises. It includes the arts and sciences of civil debate, dialogue, conversation, and persuasion. It studies rules of inference, logic, and procedural rules in both artificial and real world settings.
Argumentation includes deliberation and negotiation which are concerned with collaborative decision-making procedures. It also encompasses eristic dialog, the branch of social debate in which victory over an opponent is the primary goal.[3] This art and science is often the means by which people protect their beliefs or self-interests—or choose to change them—in rational dialogue, in common parlance, and during the process of arguing.