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One of the key parameters for the businesses today is achieving early ROI. Organizations are under tremendous pressure from the management to increase the rate of return on investment to realize profits. Traditionally, ROI was linked to ‘cost savings’ and, it’s true till today also. Although there are other dimensions of ROI too, like customer satisfaction, brand differentiation, business growth, etc., that help drive increased revenue. But, the goal is always to drive measurable hard-cash, that too quickly; achievable majorly through cutting costs.
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