Question

arrange the product levels as per the customer value hierachry 1.basic product 2.potential product 3.expected poduct
4. core benefit 5.augmented product

Answer 1

Question - arrange the product levels as per the customer value hierachry 1.generic product 2.potential product 3.expected poduct

4. core benefit 5.augmented product

Answer - Product levels are arranged as follows-

Core product - Generic product - Expected product Augmented product - Potential product. Five product levels are stated by Kotler. The levels refer to the position of product from point of view of consumer.

Core product also refers to basic product. Marketing companies aim to provide products from core product level to potential product level.