Question

Article on child modelling -unethical advertising to children

Answer 1

INFLUENCING CHILDREN A great variety of media can be used by advertisers in order to effectively target children. There are several media options to reach children, and other continuously evolving and acquiring stronger presence among them. This includes broadcast media, being television the most effective medium to reach children (Moore, 2004). Besides, print advertising, product placements, sales promotions and public relations cannot be underestimated as an effective media to reach children.






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