Article on execive use of advertisement in media
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Advertisement is an action to get the public attention towards a product or business through electronic media, or paid announcements in broad cast. Advertising can be done for a product, idea, person, or an organization. However, its importance lies in its containing only one single message that all the audience would interpret alike. Advertising is a very important part of marketing. It is all around us, we can’t run away from it. Wherever you look you see an advertisement; at your home you watch TV, and on the street you see billboards. These days, TV and its advertisement are part of most families’ daily life. It persuades people to buy their products. Customers get influenced by several types of advertisement to buy a product. These types are shown in different methods, like TV commercial campaigns, print media campaigns, billboards that are put on the streets, posters, product placement in films and TV programs, newspapers, magazines, and the internet. But are these advertisements really useful? Are they not wasting our time and money? Infact advertisement is a waste of time and money. These advertisements cover a lot of space in newspapers and magazines also. It is a mere wastage of paper which we get after cutting down of lots of trees. It means these advertisements are wasting our natural resources also. Most of the celebrities that are hired for these advertisements, don't even use the product. It is simply to mislead the consumer. Most of the time they are not even ethical. The brand producers are spending lakhs and crores of rupees in advertising their products without even bothered whether it is useful or harmful for the consumers. The same money can be used for helping the poor and the needy. And the costumers are so much engrossed in watching these advertisements that they do not care about the money they are wasting on these useless products. They are using these expensive products because they take these advertisements seriously as many of the celebrities are advertising them. People are blindly following these advertisements spending their useful time in watching these advertisements. The same time can be used in doing something sensible.
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