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ape culture
By Marc Kaplan, Ben Dollar, Veronica Melian, Yves Van Durme, Jungle Wong

Article
Shape cultureDrive strategy
February 29, 2016

Marc Kaplan

Ben Dollar

Veronica Melian
See more
The impact of culture on business is hard to overstate: 82 percent of the respondents to our 2016 Global Human Capital Trends survey believe that culture is a potential competitive advantage. Today, new tools can help leaders measure and manage culture toward alignment with business goals.
View the complete Global Human Capital Trends 2016 report
Explore
View 2016 Global Human Capital Trends
Create and download a custom PDF
Watch the related video
Explore the related infographic
CULTURE has become one of the most important business topics of 2016. CEOs and HR leaders now recognize that culture drives people’s behavior, innovation, and customer service: 82 percent of survey respondents believe that “culture is a potential competitive advantage.” Knowing that leadership behavior and reward systems directly impact organizational performance, customer service, employee engagement, and retention, leading companies are using data and behavioral information to manage and influence their culture.
Culture is a business issue, not merely an HR issue. The CEO and executive team should take responsibility for an organization’s culture, with HR supporting that responsibility through measurement, process, and infrastructure.
While culture is widely viewed as important, it is still largely not well understood; many organizations find it difficult to measure and even more difficult to manage. Only 28 percent of survey respondents believe they understand their culture well, while only 19 percent believe they have the “right culture.”
Culture can determine success or failure during times of change: Mergers, acquisitions, growth, and product cycles can either succeed or fail depending on the alignment of culture with the business’s direction.
By Marc Kaplan, Ben Dollar, Veronica Melian, Yves Van Durme, Jungle Wong

Article
Shape cultureDrive strategy
February 29, 2016

Marc Kaplan

Ben Dollar

Veronica Melian
See more
The impact of culture on business is hard to overstate: 82 percent of the respondents to our 2016 Global Human Capital Trends survey believe that culture is a potential competitive advantage. Today, new tools can help leaders measure and manage culture toward alignment with business goals.
View the complete Global Human Capital Trends 2016 report
Explore
View 2016 Global Human Capital Trends
Create and download a custom PDF
Watch the related video
Explore the related infographic
CULTURE has become one of the most important business topics of 2016. CEOs and HR leaders now recognize that culture drives people’s behavior, innovation, and customer service: 82 percent of survey respondents believe that “culture is a potential competitive advantage.” Knowing that leadership behavior and reward systems directly impact organizational performance, customer service, employee engagement, and retention, leading companies are using data and behavioral information to manage and influence their culture.
Culture is a business issue, not merely an HR issue. The CEO and executive team should take responsibility for an organization’s culture, with HR supporting that responsibility through measurement, process, and infrastructure.
While culture is widely viewed as important, it is still largely not well understood; many organizations find it difficult to measure and even more difficult to manage. Only 28 percent of survey respondents believe they understand their culture well, while only 19 percent believe they have the “right culture.”
Culture can determine success or failure during times of change: Mergers, acquisitions, growth, and product cycles can either succeed or fail depending on the alignment of culture with the business’s direction.
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