Article Role of Advertising
Answers
Answer:
ADVERTISEMENTS: Advertising is a way to showcase one's products or services and offer consumers a vast choice in terms of what they are offered and what they can choose to buy. For the consumers, advertising offers them a choice to get at the best in the market at the best price.
Explanation:
In the competitive and capital-intensive world of television shows, advertising plays an important role by financing many programmes. Unfortunately, sponsorships come more easily for entertainment programmes perceived as ‘popular’ with wide reach. So we have a glut of the same kind of programmes on most channels even as ‘serious’ kind of entertainment— classical music, dance, drama, documentaries—or programmes of socio-economic concerns are minimal because advertisers do not consider these to be widely watched. This approach seriously limits the scope of media in disseminating cultural awareness and values
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