Articles on women entrepreneurs being a fuel to social and economic growth
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I just finished reading Being Equal Doesn’t Mean Being the Same: Why Behaving Like a Girl Can Change Your Life and Grow Your Business by Joanna Krotz. It’s an exciting time for women who recognize that trying to climb corporate ladders is limiting and too rigid. Instead, they are striking out on their own. These women are rewriting the rules for business, families and society.
Krotz shows how using our unique strengths women are blending purpose and profit to the betterment of all.
Women are creating competitive advantage by incorporating cause marketing. “By linking their brand and marketing to a cause, they can boost customer awareness, drive sales, burnish their reputation, give back to the community and lower marketing costs, all at the same time,” writes Krotz. Both Adrienne Lenhoff ‒ of Shazaaam! PR, an agency based outside Detroit ‒ and Diana Kimbrell – of Kimbrell & Company, a cause marketing agency based in Sausalito, California ‒ help nonprofits and corporations implement cause-marketing programs.