Question

as a college student name two reference groups who are very important to you? explain woth example how marketers can use these reference​

Answer 1

Answer:

A reference group includes individuals or groups that influence our opinions, beliefs, attitudes and behaviors. They often serve as our role models and inspiration. Marketers view reference groups as important because they influence how consumers interpret information and make purchasing decisions. Reference groups influence what types of products you will purchase and which brand of product you choose.