As a patriotic Indian, write a letter to the founder of Parle - G expressing your gratitude for having started a biscuit company. Guidelines:
1. Letter should be written in the context of Swadeshi movement.
2. Should not exceed 100 words
3. Letter should also have your explicit views on which path of the freedom movement are you representing ( extremism /moderatism)
4. As you are writing a letter representing the feelings of the fellow citizens, take inputs from a few of your classmates whom you have to consider as your fellow citizens at the time of the starting of the factory.
please help,Its my sst project.
Answers
Answer:
Today in my blog I am sharing about a companion who has been with me throughout my life journey. He has with me all the time whenever I needed him. The name of my companion is PARLE G the biscuit I used to dip in hot tea and eat in my childhood days.
In 1929, Mohanlal Dayal of the Chauhans, a Mumbai-based family of silk traders, had just bought and refurbished a decrepit, old factory to manufacture confectionery (such as boiled sweets).
Deeply influenced by the Swadeshi movement (that promoted the production and use of Indian goods), Chauhan had sailed to Germany a few years ago to learn the art of confectionery-making. He returned in 1929, armed with the required skills as well as the required machinery (imported from Germany for Rs 60,000).
Located between the sleepy villages of Irla and Parla, the small factory set up by the Chauhans employed just 12 men with the family members themselves serving in multiple capacities as engineers, managers, and confectionery makers.
Interestingly, it is believed that the founders were so busy managing the factory that they forgot to name it. And so with time, the first Indian-owned confectionery brand in the country came to be known after its place of birth Parle.
Parle’s first product was an orange candy that was soon followed by other confectioneries and toffees. However, it was only 10 years later that it began its biscuit making operations. Even as the bugle for World War II was sounded in 1939, the company baked its first biscuit.
Back then, biscuits were mostly imported, expensive, and meant for consumption by the elite classes. United Biscuits, Huntly & Palmers, Britannia, and Glaxo were the prominent British brands that ruled the market.
It was to counter this trend that Parle Products launched Parle Gluco as an affordable source of nourishment for the common masses. Made in India, meant for Indian palates and accessible to every Indian, the humble biscuit quickly became popular with the public. It was also much-in-demand by the British-Indian army during World War II.
However, in 1947, a severe shortage of wheat (India was left with only 63% of its wheat cultivation area after Partition) immediately after Independence meant that the production of Parle Gluco biscuits had to stop for a while. In an ad saluting Indians who had sacrificed their lives for the freedom of their motherland, Parle urged its consumers to make do with barley biscuits till wheat supplies were restored to normal.
In the 60s, Parle Products started feeling the pinch when other players in the market began launching their own glucose biscuits. Confused by similar brand names, most people would just ask shopkeepers for glucose biscuits.
To battle the flood of knock-offs, the firm decided to create a packaging that would be unique to Parle Gluco while patenting its packing machinery. The new packaging was a yellowish wax-paper wrapper with a plump little girl imprinted on it (an illustration by Everest Brand Solutions), along with the brand name and company’s red-colored logo.
However, while the new packaging clicked with the biscuit’s target audience of kids and their mothers, it still failed to decisively distinguish Parle Gluco from the horde of “me-too” glucose biscuit brands in the market. This prompted the management to rechristen the biscuit and see if it helped it stand out from the crowd.
And so in 1982, Parle Gluco was repackaged as Parle G, with the ‘G’ standing for glucose. To avoid duplication by small biscuit-makers (who sold their low-quality biscuits in a similar yellow wax paper), the packaging material was changed to low-cost printed plastic. Its cheeky new tagline stated, “Often imitated, never equaled”.
Today, Parle G sells over a billion packets a month. That is around a hundred million packets of Parle G every month, or 14,600 crore biscuits in the entire year, which adds up to 121 biscuits each for 1.21 billion Indians. Source – The Better India.What a remarkable success story of the product & brand.#jawaharlalla#@jbl7blogs#jbl7#blogger#writer#brandstories#parlecompany.