Question

As discussed in class, what is the best explanation for the existence of the attribution problem in digital marketing?

a.Lack of integration among various channels

 

b.Customer access to multiple platforms

 

c.Lack of effective tracking mechanisms across platforms

 

d.All of the above ​

Answer 1

Explanation:

What is the best explanation for the existence of the attribution problem in digital marketing?

d. All of the above.