Question

As the extract indicates, Mrs. Pumphrey indulged Tricki and bought him many things. Choose the option that best describes the kinds of advertisement/s that seem likely to persuade Mrs. Pumphrey to buy something for Tricki (i) Statistics Appeal- Such advertisements use facts and data to convince consumers to buy products. 14 L (ii) Scarcity Appeal - Such advertisements create a feeling of exclusivity and are often used to convince people to take advantage of a sale or limited period offer. (iii) Personal Appeal - Such advertisements focus on evoking emotions to convince consumers and often relate to family or other inter-personal interactions. (iv) Fear Appeal - Such advertisements focus on inspiring some kind of fear to convince consumers to take action in order to avoid certain negative or undesirable consequences​

Answer 1

Answer:

Option (iii) and (iv)

Explanation:

Answer 2

Answer:

The correct is option 3 and 4

Explanation:

(iii) Personal Appeal - Such advertisements focus on evoking emotions to convince consumers and often relate to family or other inter-personal interactions.

(iv) Fear Appeal - Such advertisements focus on inspiring some kind of fear to convince consumers to take action in order to avoid certain negative or undesirable consequences​

Both these statements are correct