Question

As the head buyer for a major supermarket chain, you are constantly being asked by manufacturers and distributors to stock their new products. Tens of new items are introduced each week. Many times, these products are launched with national advertising campaigns and special promotional allowances to retailers. To add new products, the amount of shelf space allocated to existing products must be reduced or items must be eliminated altogether. You need to collaborate with the IS department to develop a marketing MIS that you can use to estimate the change in profits from adding or deleting an item from inventory. What are you recommendations about this project to the IS department members for creating such a system?

Answer 1

Answer:

Step 1 of 4

Developing marketing MIS

A Management Information System (MIS) is a combined gathering of persons, methods, databases and equipment that gives decision makers and managers with data to support enterprises objectives.

• MISs can provide enterprises a competitive benefit by providing the right information to the right people in the right format and at the right time.

• An MIS gives decision makers with information in reports that helps efficient decision making and provides feedback on daily operations.

Explanation:

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