Question

Assignment Questions
In this unit, you learned about marketing and promotion. Now, you'll apply what you learned.

1. Choose a well-known company, and describe at least 2 qualities that you associate with that company or brand. Explain why you associate those qualities with that brand. (2-4 complete sentences. 3 points)
2. Choose a well-known company, and describe what you think that company's target market is. How can you tell? (2-4 complete sentences. 2 points)
3. Choose a well-known company that you are familiar with, and fill out the graphic organizer below to show how that company could use each of the five P's or C’s of the marketing mix to achieve its brand image and sales goals. Choose either the 5 P’s or the 5 C’s to fill in your information in the graphic organizer. ( 5 points)
Name of Company:
List of 5 P’s or C’s) How is it used?





















4. Describe a company that you think uses advertisement well as a promotional strategy. What kind of advertising do they use, and what do you think makes their advertisements successful?
(2-4 complete sentences. 2 points)

5. Describe a real or made up example of word of mouth promotion. Why do you think people were motivated to spread this message to others? (2-4 complete sentences. 2 points)

6. Find an example of a video ad either on TV or on the Internet, and then answer the following questions about it. (6 points)

a. Describe the ad. (1-3 complete sentences)

b. What do you think this ad's marketing message is? (1-3 complete sentences) TIP: Does it use a specific desire or fear, or does it try to show how the product is a need or how it solves a problem?

c. Is the ad trying to get people to do something? If so, what is it trying to get people to do? If it isn't trying to get people to do something, what do you think the point of the ad is? (2-5 complete sentences)

d. Do you think this ad is effective? Why or why not? (2-5 complete sentences)

7. Complete the graphic organizer below about the advantages and disadvantages of different types of advertisement. List at least 2 advantages, and 2 disadvantages for each type. (10 points)

Type of Advdertisement Advantages Disadvantages
Print Ads








Outdoor & Public








Radio








Tv & Movies








Internet

Answer 1

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1.➜Company - Adidas

• A trust worthy company, Adidas, which makes great quality products.According to their price, u will get quality of high level too.
• The products last really long and u don't need to visit the shop frequently.

2.➜

• I would pick a company that you are familiar with. Maybe a product that you like to use.
• Think about the kind of people who are MOST likely to use that product or company.
• Look at advertisements, where they advertise, what images they use, look at the price, etc.

4.➜ Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers attentions attention and entice them to use your product. Regardless of the method, all your advertising should be clear and consistently reflect the unique positioning statement of your business.

5.➜ Pinterest is a real example of word of mouth promotion.

Word of mouth promotion is dependent on the power of your customers; hence, takes time to master.Audience was interested in promoting the brand because customers were actually getting a platform to share their own content.

Answer 2

➜Company - Adidas

A trust worthy company, Adidas, which makes great quality products.According to their price, u will get quality of high level too.

The products last really long and u don't need to visit the shop frequently.

2.➜

I would pick a company that you are familiar with. Maybe a product that you like to use.

Think about the kind of people who are MOST likely to use that product or company.

Look at advertisements, where they advertise, what images they use, look at the price, etc.

4.➜ Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers attentions attention and entice them to use your product. Regardless of the method, all your advertising should be clear and consistently reflect the unique positioning statement of your business.

5.➜ Pinterest is a real example of word of mouth promotion.

Word of mouth promotion is dependent on the power of your customers; hence, takes time to master.Audience was interested in promoting the brand because customers were actually getting a platform to share their own content.