Question

Assume the role of an entrepreneur who is thinking of setting up a new service business (you can choose any specific business). What would be your distribution strategy for this business? Address the What? How? Where? When? of service distribution.​

Answer 1

Answer:

A six-year-old condiment company has attracted loyal customers but has achieved less than $500,000 in sales. The company’s gross margins can’t cover its overhead or provide adequate incomes for the founder and the family members who participate in the business. Additional growth will require a huge capital infusion, but investors and potential buyers aren’t keen on small, marginally profitable ventures, and the family has exhausted its resources.