Assume you have been hired as a product manager with profit responsibility for a company brand of Industrial Truck. In preparation for developing a marketing plan, you decide to learn more about the buying behavior of Industrial buyers in your market. Question: What types of information do you need to know the detailed behavior of industrial buyers?
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The buying behavior of Industrial buyers in your market.
Explanation:
- The product manager should know about the buying behavior of Industrial buyers in your market.
- He should know about the authority to purchase and the quantity of the products. He should know the participants in buying process.
- He should gather information about the factors influencing purchase decisions and buying decisions. He have to identify the decision making unit members of industrial buyers.
- The industrial buyers search for qualified potential suppliers after evaluating the proposals of the suppliers. Information regarding purchase evaluation is must.
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What types of information do you need to know the detailed behavior of industrial buyers?
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