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How to Adjust Email Communication to the COVID-19 Crisis
We know that you're tired of all this coronavirus 2020 data - stats, numbers, precautions, charts, self-isolation tips, and gloomy predictions. We’re tired too. And would rather write about creative design findings or new tools. However, the circumstances dictate other terms, and as marketers we have to deal with it.
This post is how we see the situation based on the recent market observation. Like with anything else, uncertainty is a word to describe what’s going on in the marketing world. However, from international giants to local companies, different brands around the globe are looking for new ways to run a business, support their communities and provide help where needed. Some COVID-19 practices are worth mimicking, and we hope they would help you move in the right direction. For more detailed case studies and recent examples, see our latest article Marketing During the COVID-19 Crisis: Cases, Strategies, Examples.