Question

At the end of 1996 Fujitsu was using a new agent based technology called Interactive Marking Interface (iMi) that allows advertisers to interact directly with targeted customers and provides valuable services and information. The system enhances the Customer's Internet Experience. iMi allows advertisers to interact directly with specific segments of the customer market through the use of software agents, while ensuring that consumers remains anonymous to advertises. Consumers submit a personal profile to iMi, indicating such characteristics as product categories of interest, hobbies, travel habits and the maximum number of E-mail messages per week they are willing to receive. In turn, via E-mail, customers receive product announcements advertisements and marketing surveys from advertisers based on their personal profile information. By answering the marketing surveys or acknowledging receipt of advertisements, consumers earned iMi points, redeemable for gift certificates and phone cards. (a) State the significance of the case. What is unique about this system ? 5 marks (b) Briefly explain how privacy is protected ? 5 marks

Answer 1

Answer:

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