at the same time this visibility does not mean popularity. justify
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I'm curious to learn about any additional PR steps you can take to increase the visibility of your published articles. Here are some steps I try to take (in various combinations, depending on the nature of the article):
Cite the paper whenever appropriate
Post preprint/postprint on arXiv/similar repository
Bring a pile of reprints to the next conference
Write a press release together with the press office of my university
Send announcements out on an appropriate email list
Put a paper copy in any academic lunch room I happen to visit
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