Attitude may change in the direction of information that presented or in the direction opposite to that of information presented. Justify your statement
Answers
Explanation:
Attitude is a state of the mind, a set of views or thoughts, regarding some topic (called the ‘attitude object’), which have an evaluative feature (positive, negative or neutral quality).
• The thought component is referred to as the cognitive aspect, the emotional component is known as the effective aspect, and the tendency to act is called the behavioural (or conative) aspect. A-B-Ocomponents (Affective-Behavioural-Cognitive components) of attitude.
Beliefs refer to the cognitive component of attitudes and form the ground on which attitudes stand, such as belief in God, or belief in democracy as a political ideology.
Values are attitudes or beliefs that contain a ‘should’ or ‘ought’ aspect, such as moral or ethical values. One example of a value is hard work or honesty. Values are formed when a particular belief or attitude becomes an inseparable part of the person’s outlook on life.
Features of Attitude:
(i) Valence (positivity or negativity).
(ii) Extremeness indicates how positive or negative an attitude is.
(iii) Simplicity or Complexity (multiplexity) refers to how many attitudes there are within a broader attitude. An attitude system is said to be ‘simple’ if it contains only one or a few attitudes and ‘complex’ if it is made up of many attitudes.
(iv) Centrality: This refers to the role of a particular attitude in the system much more than non-central (or peripheral) attitudes would.
Attitude Formation:
In general, attitudes are learned through one’s own experiences, and through interaction With others.