attracts the readers' attention and makes them read the essay.
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Hook
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Thesis statement
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No matter how brilliant your ideas are, you can’t even offer them to your prospect unless you’ve made her look in your direction first.
You have to get your prospect’s attention before you can turn her into a reader, let her know how wonderful you are, or sell her something.
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ok
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pata nhi mujhe hahahahahahhahahahah
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