Attributes of a company's competitive advantage, including land, capital, technological knowhow, and physical infrastructure, are known as
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Land, capital, technological know-how and physical infrastructure are known as a company's Assets
Land and physical infrastructure can include their office building, factory or in the case of KFC/McDonald's, the location of their restaurants.
Capital, include the amount of money they have, which gives them financial muscle to take up big projects. Today, Apple has the largest amount of Cash.
Technological know-how relates usually to intellectual property such as patents a company has which means they have certain inventions and innovations no other company can use without permissions. US companies e.g. spend billions in order to develop their own patents spending huge amounts on R&D.
Together, these are a company's assets and can provide them a huge competitive edge
Land and physical infrastructure can include their office building, factory or in the case of KFC/McDonald's, the location of their restaurants.
Capital, include the amount of money they have, which gives them financial muscle to take up big projects. Today, Apple has the largest amount of Cash.
Technological know-how relates usually to intellectual property such as patents a company has which means they have certain inventions and innovations no other company can use without permissions. US companies e.g. spend billions in order to develop their own patents spending huge amounts on R&D.
Together, these are a company's assets and can provide them a huge competitive edge
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The answer is assets.
The attributes of a company’s competitive advantage including land, capital, technological knowhow and physical infrastructure are known as assets and form the basic factors of production. These are some of the company’s input attributes that help in making a decision on how the production should take place without resulting in a loss for the company.
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