Question

Attribution errors in digital marketing campaigns can lead to ____________.

a.Inaccurate estimation of campaign results.

 

b.Oversimplification of campaign plans.

 

c.Cheaper campaigns and higher ROI.

 

d.Better competitive position in the market.​

Answer 1

Answer:

c

Explanation:

If your sales cycle is shorter (or you don't have a sales team), you have a smaller budget, or you only use one or two marketing channels, then a single-touch attribution model might be the better option. In first-touch attribution, all credit for a lead is given to the first touch taken by a lead.10