Question

Audience analysis is very important in communication episodes.

Answer 1

Answer:

ExpThe Benefits of Understanding Your Audience

The more you know and understand about the background and needs of your audience, the better you can prepare your speech.

LEARNING OBJECTIVES

Explain wThe Benefits of Understanding Your Audience

The more you know and understand about the background and needs of your audience, the better you can prepare your speech.

LEARNING OBJECTIVES

Explain why it is important to understand your audience prior to delivering a speech

KEY TAKEAWAYS

Key Points

Knowing your audience —their general age, gender, education level, religion, language, culture, and group membership—is the single most important aspect of developing your speech.

Analyzing your audience will help you discover information that you can use to build common ground between you and the members of your audience.

A key characteristic in public speaking situations is the unequal distribution of speaking time between the speaker and the audience. This means that the speaker talks more and the audience listens, often without asking questions or responding with any feedback.

Key Terms

audience: One or more people within hearing range of some message; for example, a group of people listening to a performance or speech; the crowd attending a stage performance.

audience analysis: A study of the pertinent elements defining the makeup and characteristics of an  audience.

Audience-centered: Tailored to an audience. When preparing a message, the speaker analyzes the audience in order to adapt the content and language usage to the level of the listeners.

Benefits of Understanding Audiences

When you are speaking, you want listeners to understand and respond favorably to what you are saying. An audience is one or more people who come together to listen to the speaker. Audience members may be face to face with the speaker or they may be connected by communication technology such as computers or other media. The audience may be small and private or it may be large and public. A key characteristic of public speaking situations is the unequal distribution of speaking time between speaker and audience. As an example, the speaker usually talks more while the audience listens, often without asking questions or responding with any feedback. In some situations, the audience may ask questions or respond overtly by clapping or making comments.

hy it is important to understand your audience prior to delivering a speech

KEY TAKEAWAYS

Key Points

Knowing your audience —their general age, gender, education level, religion, language, culture, and group membership—is the single most important aspect of developing your speech.

Analyzing your audience will help you discover information that you can use to build common ground between you and the members of your audience.

A key characteristic in public speaking situations is the unequal distribution of speaking time between the speaker and the audience. This means that the speaker talks more and the audience listens, often without asking questions or responding with any feedback.

Key Terms

audience: One or more people within hearing range of some message; for example, a group of people listening to a performance or speech; the crowd attending a stage performance.

audience analysis: A study of the pertinent elements defining the makeup and characteristics of an  audience.

Audience-centered: Tailored to an audience. When preparing a message, the speaker analyzes the audience in order to adapt the content and language usage to the level of the listeners.

Benefits of Understanding Audiences

When you are speaking, you want listeners to understand and respond favorably to what you are saying. An audience is one or more people who come together to listen to the speaker. Audience members may be face to face with the speaker or they may be connected by communication technology such as computers or other media. The audience may be small and private or it may be large and public. A key characteristic of public speaking situations is the unequal distribution of speaking time between speaker and audience. As an example, the speaker usually talks more while the audience listens, often without asking questions or responding with any feedback. In some situations, the audience may ask questions or respond overtly by clapping or making comments.

lanation:

Audience-Centered Approach to Speaking

Since there is usually limited communication between the speaker and the audience, there is limited opportunity to go back to explain your meaning either during the speech or afterward. When planning a speech, it is important to know about the audience and to adapt the message to the audience. You want to prepare an audience-centered speech, a speech with a focus on the audience.