Question

Automobile industry strategy of every brand

Answer 1

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What is Marketing Strategy?

A marketing strategy is a business overall game plan by which they can attract the buyer or influence them to buy their product. Marketing strategy is basically a long term plan which contains companies marketing value proposition, objectives, information on the target customer and other high level elements.

“Marketing is the marketing logic by which the business units expects to achieve it marketing objectives.”

By Phillip Koetler

“Choosing market targets and a strong market positions base on differentiating capabilities to create a robust and sustainable value proposition to customer and networks of critical relationship”

By Piercy

Answer 2

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What is Marketing Strategy?

A marketing strategy is a business overall game plan by which they can attract the buyer or influence them to buy their product. Marketing strategy is basically a long term plan which contains companies marketing value proposition, objectives, information on the target customer and other high level elements.

“Marketing is the marketing logic by which the business units expects to achieve it marketing objectives.”

By Phillip Koetler

“Choosing market targets and a strong market positions base on differentiating capabilities to create a robust and sustainable value proposition to customer and networks of critical relationship”

By Piercy