avertising agency carries out the
activity on behalf of their client for
remuneration as
Answers
An advertising agency is composed of creative and business people – the writers and artists, showmen and market analysts, merchandising and research people, advertising specialists of all sorts.
But with all this, they are business people, running an independent business, financially responsible, applying their creative skills to the business of helping to make their clients advertising succeed.
The work that advertising agencies do is described in the “Agency Service Standards” of the American Association of Advertising Agencies.
These Service Standards, a delineation of fundamentals of successful agency operation, enable advertisers and media to know what to demand and agencies to know what may be expected of them in dealing wit the problems of advertising.
Agency service, according to the “Agency Service Standards”,consists of interpreting to the public or to that part of it which it is desired to reach, the advantages of a product or service.
Explanation:
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