AXIS a logistics management company has recently taken over a major unit in South India. You are sent on a posting there and are given the task of introducing a new promotional strategy which your present organization feels will improve efficiency. But you understand during your stay that there is an underlying dissatisfaction among the employees. Hence you are planning to conduct a research to understand the problem. i) What are the various steps involved in your research process. ii) Discuss the importance of measurement in this situation and how would you validate the same? iii) Prepare a measurement tool with 4 or 5 items, using appropriate scaling techniques.
Answers
You must implement a logistics strategy to ensure that you can adapt to the flexibility of the supply chain. A logistics strategy allows you to identify how imminent changes impact the company so that you can make the necessary organizational or functional changes to ensure service levels are not reduced
Answer:
Explanation:
t is possible to test for order correlation with ranked data. The two main methods are Spearman’s Ranked Correlation Coefficient andKendall’s Coefficient of Concordance. Using either procedure one can, for example, ascertain the degree to which two or more survey respondents agree in their ranking of a set of items. Consider again the ranking of pesticides example in figure 3.2. The researcher might wish to measure similarities and differences in the rankings of pesticide brands according to whether the respondents’ farm enterprises were classified as “arable” or “mixed” (a combination of crops and livestock). The resultant coefficient takes a value in the range 0 to1. Azero would mean that there was no agreement between the two groups, and 1 would indicate total agreement. It is more likely that an answer somewhere between these two extremes would be found.