Question

b) Assume that you are specialised in the field of psychology and have been hired as a researcher by the
market research division of an FMCG company. What are the core issues you will focus upon
have to analyse the purchase behaviour of the target segment(s).
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Answer 1

Explanation:

ᴛʜᴇʀᴇ ɪs ᴏɴʟʏ ᴏɴᴇ ᴡᴇʟʟ ɪɴ ᴛʜᴇ ᴠɪʟʟᴀɢᴇ ᴡʜɪᴄʜ ʙᴇᴄᴏᴍᴇs ᴅʀʏ ɪɴ ᴛʜᴇ ᴀᴅᴠᴇɴᴛ ᴏғ sᴜᴍᴍᴇʀ. ᴘᴇᴏᴘʟᴇ ʜᴀᴠᴇ ᴛᴏ ɢᴏ ᴀ ʟᴏɴɢ ᴅɪsᴛᴀɴᴄᴇ ᴏғ 2 ᴋɪʟᴏᴍᴇᴛᴇʀs ᴛᴏ ɢᴇᴛ ᴅʀɪɴᴋɪɴɢ ᴡᴀᴛᴇʀ. ɪ ᴛʜᴇʀᴇғᴏʀᴇ ғᴇʀᴠᴇɴᴛʟʏ ʀᴇϙᴜᴇsᴛ ʏᴏᴜ ᴛᴏ ᴛᴀᴋᴇ ɴᴇᴄᴇssᴀʀʏ sᴛᴇᴘs ғᴏʀ sɪɴᴋɪɴɢ 2/3 ᴛᴜʙᴇᴡᴇʟʟ ᴀᴛ sᴜɪᴛᴀʙʟᴇ ᴘʟᴀᴄᴇs ɪɴ ᴏᴜʀ ᴠɪʟʟᴀɢᴇ ғᴏʀ sᴜᴘᴘʟʏ ᴏғ ᴅʀɪɴᴋɪɴɢ ᴡᴀᴛᴇʀ

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