Question

b. In your opinion, which segmentation strategy is adopted by Kia Motors?

Answer 1

Answer:

There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Kia Motors marketing mix, help the brand succeed. Kia Motors marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.

Answer 2

Kia Motors uses the strategy of focusing. This tactic is employed in order to provide the best value while still keeping costs low. By meeting a particular market segment's needs at the most affordable cost, the low-cost focus method is used.

More information:

• In order to increase sales in the current client market, Kia Motors must embrace this strategy, which necessitates price reductions and the employment of unconventional marketing and promotion techniques.
• The company launches regular promotional campaigns, sells the product in fresh, eye-catching packaging, and offers a variety of price cuts and promotions to increase sales while remaining competitive in the market.
• In a cutthroat consumer market, this strategy calls for aggressive marketing techniques.

Kia Corporation, also known simply as Kia, is a global South Korean automaker with its headquarters in Seoul. With sales of more than 2.8 million vehicles in 2019, it surpassed its parent firm, Hyundai Motor Company, to become South Korea's second-largest automaker.

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