Question

b) The picture of the market described by the
variety of teads​

Answer 1

Answer:

If you’re a marketer or work in digital, chances are you have run into outstream video advertising. This advertising tactic is characterized by video ads that appear in non-video based editorial content. For example, if you’re reading The Economist or Buzzfeed, and you come across video ads that appear organically—as if they’re part of the article you’re reading—and they start playing when you scroll over the ad: that’s outstream.

Outstream is even more prominent today in a social media dominated world in which users scroll through content and updates. Teads is actually shifting from the term outstream to the term inRead, as the user scrolls (whether on social or in editorial), video content appears.