b) The research department of Hindustan Lever has recommended the marketing department to launch a shampoo of three different types of shampoo to be launched under the following pay-offs(in millions of Rs) for various levelsof sales:
Estimated level ofsale(Units)
15,000
10,000
5,000
Type of
Shampoo
Egg
Shampoo
30
10
10
Clinic
Shampoo
40
15
5
Deluxe
Shampoo
55
20
3
What will be the marketing manager's decision if (a) Maximin, (b) Maximax, (c) Laplace and (d) regret criterion.
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bcda
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